What is Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing strategies such as social marketing, search marketing, and email marketing. Digital marketing (or online marketing) includes all those actions and advertising or commercial strategies that are executed in the media and Internet channels. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
- Your website
- Branded assets (logos, icons, acronyms, etc)
- Video content (video ads, product demos, etc)
- Images (infographics, product shots, company photos, etc)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc)
- Online products or tools (SaaS, calculators, interactive content, etc)
- Reviews
- Social media pages
Why Digital Marketing Matters
We increase the amount of time associated with our electronic devices every day. In fact, we spend more than 11 hours each day using electronic devices. I know what you’re thinking: “But there are only 24 hours in a day.”
This may scare you, but we are so close to spending every waking hour on electronic devices, digital marketing is more important and influential than ever. Without digital marketing efforts, you can reach almost no one. As a result, your business will be left in the dust. You should not back down. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.
10 Types of Digital Marketing
When it comes to digital marketing, it seems that we are all familiar with the term. We probably also realize what we should do with more than 4 billion Internet users worldwide. But what is the type of digital marketing? Is marketing on social media considered “digital”? What about radio advertising?
If you are not sure what exactly digital marketing is, then you are definitely not the only one. Search on Google “Digital Marketing” will give you more than 2 billion search results.
Here are some types of digital marketing:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Affiliate Marketing
- Influencer Marketing
- Pay Per Click Advertising (PPC)
- Public Relations Content
- Email Marketing
- Mobile Marketing
Digital Marketing Tools
Digital marketing puts at our disposal a series of tools of great diversity from those that can be carried out from small actions to practically zero cost to complex strategies (and obviously more expensive) in which infinity of techniques and resources can be combined. These are the main digital marketing tools:
Web or blog
A website or a blog are two of the main tools from which to centralize a digital marketing campaign or inbound marketing (digital strategy to attract users and convert them into customers by generating value content and non-intrusive).
However, the use of a website or blog as a central axis does not imply exclusivity, quite the opposite. It is possible to use, in a complementary or parallel way, other digital actions to give greater visibility to the campaigns: social networks, video platforms or forums and others.
Once you are clear about whether you want to have a website, a blog or both, bear in mind that you will have to make other decisions. For example, what domain will you use, where will you host your page, what will be the architecture of the site, what content it will have, how will you create them, what techniques will you use to get users to reach your page?
Search engines
Search engines, such as Google, Yahoo or Bing, are tools that allow Internet users to find content related to what they are looking for. To be able to successfully position a page or blog in the top positions of search engines and get visitors, it is essential to perform organic positioning actions (SEO) or paid (SEM) in your online marketing strategy.
Display advertising
It is the most traditional branch of digital marketing. It could be considered the billboard of the digital media. These are ads (banners) of different sizes and formats (text, images, graphics, videos …) that occupy a space on websites in an attractive and eye-catching.
Email marketing
This heiress of the classic mailbox is possibly the oldest tool but still effective for having known how to adapt to change and its ability to work in combination with other strategies, such as lead nurturing. Email marketing can be done to own databases or others, from which messages are generated in the form of newsletters, newsletters, catalogs, courses..
Social networks
These platforms, as you know, have not stopped growing and gaining popularity since the emergence of digital marketing. In addition, they have been able to adapt perfectly to the changes and demands of users and consumer habits.
Best Digital Marketing Courses in Singapore
One of the best ways to teach yourself digital marketing is to attend a digital marketing training course. A good course will help you build the skills necessary to become a successful digital marketer and enhance your career.
In this post, you will find the best 5 digital marketing courses available in Singapore. This list includes both free and paid courses of reputable training organisations.
Social Media Marketing Course
Suitable for beginning to intermediate level social media users, the course covers both the art and science of social media marketing. This fun yet intensive and interactive social media marketing course will equip you with the frameworks, concepts and tools needed to succeed in social media. Conducted by experienced marketer and social media veteran, it will include a mixture of team exercises, brainstorming sessions and individual practice. Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their social media marketing campaigns.
This course will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it’s the only social media training course you will ever need. Building an engaging and effective social media strategy for your business will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Leverage the power of social media to transform your business and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.
– Meizeng Chew
I have attended the 2.5 days social media marketing with video course conducted by Trainer Fern Deng at FirstCom Academy. Trainer has good knowledge and answered most of my questions. FirstCom Academy also provide transport to the training centre and refreshments. It is good for one who wish to learn basic social media course with hands-on practice.
– Shermane Chua
I really enjoyed the social media marketing with video creation course with Trainer Vanessa Chan. She made it really enjoyable and informative at the same time. Everyone in class was very well engaged and participated equally. In my opinion, it takes a good facilitator to have full class engagement. Vanessa Chan has been nothing but encouraging, patient and very attentive to all the learners attending. She’s made this learning experience so pleasant I want to come for all her classes. Topics discussed has really taught me to be more analytical in my approach with any social media content that I put out.
– Jaycie Tay
Attended social media marketing with video creation and the trainer Paul Lim shared a lot of practical tools with us. This course is definitely a must-attend!
Social Media Marketing Course
Course Duration: 2.5 Days
Course Fee: S$330
LinkedIn Course
LinkedIn is the de-facto social platform for business professionals who are looking for information, to discover business partners, find new prospects, and get recommendations on a variety of business topics. After taking this course, you will be able to understand the aspects and benefits of LinkedIn to develop a presence on the platform, drive business growth, and connect with leads, customers, and prospective employees.
Take away actionable LinkedIn marketing strategies for your business in this intensive LinkedIn Sales and Marketing Course. This LinkedIn marketing training course covers the latest LinkedIn marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business. To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.
Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Also learn about the different types of LinkedIn ads and which types of ad campaigns are most appropriate for your audience, goals, and budget. You will be provided with a LinkedIn campaign manager demo account during the practical sessions on advertising. Participants may also work on their own campaign managers. We encourage participants to have a LinkedIn profile before attending (optional). By the end of the course, you will be able to develop a solid foundation for building a successful LinkedIn strategy, and take away actionable strategies that will enable you to integrate LinkedIn to your marketing campaigns.
– Hidayat Shariff
Attended the “Building your Brand With LinkedIn Marketing” course. Really helped me understand how important brand is and how LinkedIn is helpful to scale my trade. The ads training was very useful and will definitely apply to my work. Trainer Mo was very entertaining and knowledgeable and made the course very interesting. Catered food was good too! Definitely recommend this course to those who are intending to learn the ropes of LinkedIn Marketing and Branding!
– Nadhirah Khalid
Attended a marketing strategy course for LinkedIn and found it very insightful. Our trainer, Moses, was great – really appreciated that he didn’t read off the slides and would bring in his own real-world/personal experiences to make the course more engaging.
– Lokiee
Attended the LinkedIn marketing class. Great sharing and conversations with the teacher and classmates. Recommended for those who wants to kickstart their company’s LinkedIn page!
LinkedIn Course
Course Duration: 2.5 Days
Course Fee: S$330
Google Ads Course
Google Ads are the ads you see at the top of the search engine results page when you Google for something. Businesses use this to boost their visibility and spread brand awareness quickly and easily. With these pay-per-click (PPC) ads, advertisers pay only whenever the ads are clicked on – which means free advertising for your brand even if few actually click on the ad!
Want to get familiar with how Google Ads work and learn the best practices of search engine marketing? With our guided and hands-on Google Ads certification course, you will be ready to launch your own PPC campaign right after! You will learn how to develop a Google search and display advertising strategy and create campaigns that will effectively generate leads, sales, and web traffic.
In the Search Advertising track, you will learn how to set up Google Ads search advertising campaigns from scratch, which include setting appropriate daily budgets and keyword bids, conducting keyword research, and writing text ads to drive targeted traffic from Google Search. Once you’ve set up your campaign, you’ll learn how to use Google Ads reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience re-marketing and what ad extensions can do for you.
In the Display Advertising track, you will demonstrate the ability to effectively deliver display ads, which include banner, text, and smart ads on the Google Display Network (Websites, YouTube, Gmail, Mobile Apps) to achieve specific marketing objectives. Learn how to reach new and existing customers using In-Market, Custom Intent, Affinity, and Remarketing audience targeting, increase efficiency with automated bidding strategies, and improve campaign performance with Google Ad’s Performance Planner.
Whether you’re running ads directly on Google, connecting to a local audience, or re-marketing to people who’ve already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more.
You will also demonstrate the ability to measure and optimise ad campaign performance using Google’s measurement solutions such as conversion tracking. This Google Ads course will help you set up your Google Ads account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads. Start training now to make the most of your ad budget and maximize your Ads marketing goals.
Explore more Google digital marketing courses.
– Serene Tang
Just attended a 3 day Google PPC course with Moses Simon and picked up some useful insider information that are important to improve on Google ads!
– Joel Lim
Training was very efficiently done, practically applied and trainer Simon is well informed on the Google ads structure.
– Winnie Yong
Thank you FirstCom Academy for giving detailed information and class! Good and clear class content and good time management, The contents learnt have definitely put to my future use when doing Google ads!
Google Ads Course
Course Duration: 2.5 Days
Course Fee: S$330
Email Marketing Course
Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. Email marketing may sound confusing at first, but there are email marketing courses that can simplify everything for you. You don’t have to master email marketing or design, but learning some of the basic principles can help you become a better business owner.
The Mailchimp Email Academy is one of the very best resources if you want to learn more about email marketing and how it can help your business. The Mailchimp Academy is designed to give you a full breakdown of everything you need to know about email marketing, and it’s especially helpful if you’re already using Mailchimp for your email campaigns.
While the Mailchimp Academy is technically free, you will need to be a member of the Mailchimp & Co program to access this course. Joining this program is easy if you have a Mailchimp account, and you don’t have to worry about paying any additional fees for the course.
Aside from the wealth of knowledge Mailchimp courses have to offer, you get the added bonus of certification for completing a course. You can even earn multiple certifications, including email automation certification, Mailchimp certification, and email marketing certification. You can even share these certifications to let people know you’re certified.
– Zhuang
Great detailed information shared on digital email marketing! Am sure to use this new tool that I have learnt into action as one of my sales approach!
– Low Teck Quan
An enjoyable course that has given me adequate grounding in email marketing and automation.
– Melissa Quek
Course was short yet comprehensive enough to take immediate next actions on current email marketing practices.
Email Marketing Course
Course Duration: Self-paced (Online)
Course Fee: Free
SEO Course
Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this SEO certification course, you will learn all things SEO, including website optimization, link building, keyword research, and much more.
This Search Engine Optimisation (SEO) training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses. To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to. You will evaluate and improve your website’s SEO, build backlinks to your website at scale to increase your website’s visibility on the search engine results page, and use insights from keyword research and reporting to improve your search performance.
Learn to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes. By the end of the course, you will take away actionable SEO strategies that will enable you to manage your own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.
– Doris Ho
Appreciate the useful insights & hands-on SEO practice acquired from this SEO course. Gavin is an excellent trainer who is able to pack a generous amount of advice & tips for marketing practitioners.
– Xin Li Liow
Took a course on Search Engine Optimisation as a beginner & learnt many interesting digital marketing concepts. The course exposed us to various tools and resources which is very helpful. Overall, this introductory course to SEO was engaging and effective 👍
– Shi Jie Ng
Attended the SEO course and the course is useful and relevant. We also get to learn about the different tools/platforms to measure SEO. The trainer (Linda) is knowledgeable and provided many real-life examples which help us better understand the topics.
SEO Course
Course Duration: 2.5 Days
Course Fee: S$330
