Top 50 Best SEO Courses

Here are over 50 SEO courses from all over the world. Check out some of the best courses in Search Engine Optimization (SEO) in this ultimate guide!

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

What are the SEO courses available out there? If you are looking for a good SEO course or education in SEO, you will be happy to know this list. Here, you will find some of the best courses in Search Engine Optimization (SEO).

Education in SEO

Here are 10 top courses in Singapore and abroad where Search Engine Optimization is part of the programme. There is everything from Master’s Degrees to Diplomas.

1. Fundamentals of SEO and Web Analytics

This course is part of the ModularMaster in Strategic Digital Marketing programme, offered by Singapore University of Technology and Design (SUTD) Academy. This course will be an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a template for their own organisation’s digital marketing plan.This course can be taken as a module on its own or as part of the Graduate Certificate in Digital Advertising stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.

2. Master of Digital Marketing

The Master of Digital Marketing (MDMK) programme offered by the School of Business at the Singapore University of Social Science (SUSS) provides a formal and structured learning in Digital Marketing. The programmes provide a wide range of digital marketing courses, including Search Engine Optimization, to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.

The Master of Digital Marketing programme aims to nurture highly specialised digital marketing professionals. It offers a choice of two tracks to accommodate different learning needs. The Generic Digital Marketing track offers the students a broad spectrum of courses covering various digital marketing topics. The Analytics track is designed to give the students a deep dive into quantitative skills needed for effective marketing campaigns.

The programme supports upskilling to meet work challenges posed by advancements in marketing technology and innovations. Marketing professionals, business executives, entrepreneurs or anyone who wishes to deepen their knowledge of contemporary practice of Marketing, should join the programme.

3. Digital Marketing – A Practical Approach to Search Engine Optimization (SEO)

In this course offered by Centre for Professional and Continuing Education (PaCE@NTU), learners will be able to gain knowledge in the fundamentals of Search Engine Optimization, identify the difference between SEO and SEM (Search Engine Marketing), understand the benefits of SEO, On-page & Off-page SEO optimization. You will also learn how to craft an effective SEO Strategy Plan, perform SEO audit, monitor reports and interpret SEO related data.

4. Web Analytics & SEO

This 3-day introductory course provides a fast-paced, application-based introduction to Web Analytics & SEO, focusing on understanding organisational information needs and applying web analytics to achieve sales and marketing objectives. As an example of a Web Analytics tool, Google Analytics and its suite of tools (such as Google Search Console and Google Tag Manager) will be used to illustrate the application.

The course is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet business requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience. Upon completion of the course, participants will be able to implement and apply web analytics to an array of website analysis and web optimization scenarios.

This course forms a part of the Professional Certificate in Digital Marketing and Content Creation, and is a part of the Digital Innovation and Design series and Data Science series offered by NUS-ISS.

5. Digital Marketing – Search Engine Marketing and SEO

This module is part of the Professional Certificate in Digital Marketing, offered by Singapore Management University (SMU) Academy. Discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of your Digital Marketing campaigns. Understand how expanding your digital footprint and presence can make a difference to your bottom line and conversion efficiency.

6. Master of Science (Digital Marketing)

The Master of Science (MSc) Digital Marketing programme, awarded by Liverpool John Moores University, UK, develops in students the much-needed analytical skills to understand the digital marketing industry and business acumen to identify and interpret the digital marketing operations of an organisation. The Master of Science Digital Marketing programme consists of 7 modules:

• Digital Marketing in Context
• Digital Marketing Current and Emerging Technologies
• Marketing, Consumer and Business Insights
• Digital Marketing Strategy and Planning
• Digital Marketing Campaign Management
• Research Methods for Digital Marketing
• Activity Based Learning Project

7. Search Engine Optimization and Analytics

This course teaches the concepts, techniques and methods to analyse and improve the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. Students will be taught concepts and knowledge in terms of how search engines work, what people search for, what are the actual search terms or keywords typed into search engines, which search engines are preferred by their targeted audience, and how to optimize a website in terms of editing its content, structure and links, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Importantly, the module will emphasize the relationship of search engine optimization to digital marketing in terms of building high quality web pages to engage and persuade, setting up analytics programs to enable sites to measure results, and improving a site’s conversion rate.

8. Search Engine Optimization (MKT553)

The objective of MKT553 Search Engine Optimization is to equip students with up-to-date knowledge and skills on search marketing strategies. Search engine optimization or SEO is the process to optimize a website to rank on top of the search engine results pages (SERPs) for targeted keywords, which are search queries that potential consumers key in to the search engines. SEO is one of the most important methods employed by marketers to generate organic online traffic and organic traffic is among the most effective digital marketing channels for customer conversion. By completing this course, the students will learn how to align SEO strategy with marketing strategy, on-page SEO, off-page SEO, technical SEO and content strategy. By completing this course, students will have an extensive understanding of effective search keywords, link building opportunities and relevant SEO tools. In this course, students will have hands-on experience, which allow them to experiment how changes of web content will affect their web. The course also encourage today’s marketing professionals to rethink their strategies as the business environment undergoing changes in the digital economy.

9. Search Engine Optimization (SEO) Game Plan

Today’s digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility, and engagement. Formulate overarching SEO strategies for your organisation’s digital assets and content to expand your customer base and increase sales. Learn to perform internet marketing strategy quick audits using advanced Google Search Operators and Screaming Frog, craft customer journeys using SEO and content marketing. Proven methods and templates will be provided to build links and online reputation, and deploy ready-to-go SEO dashboards and reports.

10. Online Search Marketing Course (Professional Diploma)

This online Search Marketing specialist course covers SEO, paid search (PPC), and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. You get to develop the skills, knowledge, strategies and techniques to excel in SEO.

SEO Course: Certifications

There are many different courses and certifications in the SEO market, with different course fees and course content. Here are 15 SEO courses with certification.

1. Advanced Search Engine Optimization (SEO) Certification Training

MarketMotive offers an advanced SEO training course with a “360-degree angle” on all aspects of search engine optimization. Enroll into this online SEO course to master the process of driving organic traffic to your website, by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.

2. Learn SEO Online (Search Engine Optimization)

In this Digital Marketing Institute’s course, you will learn how to rank your website on Google. With a focus on career-ready learning, this course is delivered through a blend of essential reading, case studies and useful toolkits.

This interactive and short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. Learn directly from top search experts, including SEO pro Neil Patel.

3. Search Engine Optimization (SEO) Training Course

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Advanced Search Engine Optimization Course will transform you into a full-stack SEO professional who drives sustained growth in your website’s most critical marketing channel. In this practical course, you will master the many aspects of SEO, such as keyword research, technical SEO, link building, SEO analysis and much more.

4. Mastering Digital Marketing – SEM, SEO, Social Media and Beyond

Marketers and business leaders from around the world are eager to embrace new strategies that leverage digital marketing. This is a topic with global appeal, as reflected in the participants profile of this course.

5. Search Engine Optimisation for Beginners

Harness the power of SEO to turn your website into an effective marketing tool for your organisation. Learn how search engines work and how you can optimise your website by understanding why some websites rank higher than others. You will also learn how to select the correct keywords that can generate business value, develop content to increase engagement with your target audience, and measure the effectiveness of your SEO efforts through analytics.

6. Search Engine Optimization (SEO) Specialization

This specialization course will teach you how to optimize your website’s content for the best possible search engine ranking results. You will learn the theory behind Google Search and other search engine algorithms. You will also learn practical skills that could land you in a digital marketing career, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

7. Introduction to Google SEO

This introductory course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to prevent penalization from Google.

8. Online Marketing: SEO & Social Media Marketing Strategy

Apply the most effective SEO and social media Internet marketing strategies for 2022 and finally get the growth you’ve been hoping for! This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business. This course combines SEO and social media to maximize the results of each in an intelligent way. First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results. Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts. This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.

9. SEO Training: Get Free Traffic to Your Website with SEO

SEO Training to rank number 1 in Google. SEO Audit, Keyword Research, On Page SEO, Link Building, WordPress SEO and more! This course gives you clear cut actionable lectures, downloads & practices activities that will help grow your business (or future business!) with SEO.

10. Optimizing a Website for Google Search

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

11. Search Engine Optimization (SEO) Course

Learn the fundamental concepts of search engine optimisation, how to rank a website on the first page of Google, and best techniques to drive traffic to your website. Get to know the popular SEO tools, such as Keywords Trends, Google Search Console, Google Analytics and more. Learn how to find and fix the most common SEO issues and rank better in Google.

12. SEO Essentials Certification

An instructor-led course in 6 parts that combines comprehensive, fundamental SEO education with practical ways to learn SEO skills using Moz Pro.

13. Complete SEO Training 2022

Rank number 1 on Google with technical SEO, PageSpeed SEO, Backlinks SEO, Keyword Analysis and WordPress SEO.

14. Google SEO Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

15. SEO Foundations

Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

SEO Course: Local SEO

Local SEO is important for any business that has a physical location that is visited by customers or any business that serves a specific local geographic area. Here are top 5 courses on local SEO.

1. 2022 Complete SEO Guide to Ranking Local Business Websites

Look over Christine Maisel’s shoulder as she redesign and rank a real live client local business website on the first page of Google. Understand the entire local SEO process from start to finish, identify the best, most profitable keywords for local businesses, properly optimize a local website for maximum SEO benefit. Find and obtain high quality back links and specific local business back link opportunities. Build quality citations for fast ranking in the Google local pack.

2. Local SEO: A Definitive Guide To Local Business Marketing

Watch step by step and see exactly how Joshua George optimise a live local business website and get it onto the first page of Google. At the end of the course, you will find that this same website is now on page 1 for some BIG keywords! The process George follows throughout the course is the SAME process he uses when ranking his client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

3. Local SEO Unlocked

Free course in Local SEO with Neil Patel.

4. Beginner Local SEO | The Foundations of What Google Wants

Understand exactly what Google is looking for to rank your local business higher than your competition in your city. By the end of the course, you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.

5. Learning Local SEO

Do you need to increase visibility for your business? In this course, instructor Sherry Bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local SEO (search engine optimization) and general SEO and teaches you the local SEO strategies that have the most impact on local search results. She teaches you about how to target keywords and how to leverage Google My Business (GMB) for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand. While Sherry references Google throughout this course, you can leverage her tips to increase your visibility, no matter the search engine your customers use.

SEO Course: Technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines. The goal is to improve the organic ranking. Here are top 5 courses on technical search engine optimization.

1. Technical SEO Certification

This is a five-part course about technical SEO, combining video tutorials with assignments and tests to gauge your understanding of the topic. Covering the fundamentals, crawling, indexing, accessibility and site performance, you’ll receive three hours of on-demand instructor-led content. Following the completion of a final exam at the end of the series, you’ll be awarded a certificate and a shiny new badge to share with your professional network.

2. SEO Audit – Find & Fix the Most Common SEO Issues on a Website

Look over Josh George’s shoulder as he conducts a real-time manual SEO Audit and shows you how to solve the most common SEO problems.

3. Technical SEO

Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, strategies for increasing site speed, using schema, architecture, URLs, and image/video to your SEO advantage. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to web developers, so you can actually get the fixes implemented.

4. Introduction to Technical SEO

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

5. Technical SEO course with Bastian Grimm

Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm. Take your technical SEO knowledge to new heights with this completely FREE course from Semrush, covering crawling and indexation, HTTP response codes, international SEO and more.

WordPress SEO Course

WordPress is a platform used by many and SEO for WordPress is a separate discipline altogether. Here are top 5 courses that are specifically aimed at WordPress SEO.

1. WordPress: SEO

Out of the box, WordPress is search engine friendly. But there’s still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

2. Technical WordPress SEO

Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website.

3. SEO Training for WordPress Websites

A step-by step WordPress SEO training course teaching you how to build a website from scratch using WordPress. You’ll also learn how to apply SEO (Search Engine Optimisation) to your website to get higher rankings on Google, Yahoo and Bing where your customers can find you.

4. WordPress SEO

WordPress search engine optimization for less duplication, better onsite SEO and higher rankings in Google. WordPress SEO is a course that will teach you how to optimize your WordPress website for Google and other search engines. WordPress is a fantastic platform for building websites, but can produce a lot of SEO challenges out of the box. Most notable is the duplicate content issues that can get your site penalized by the search engines.

WordPress SEO will teach you how to set up your WordPress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.

5. WordPress SEO: Complete SEO Guide (Free Tools + Checklists)

Complete WordPress SEO Training – On Page, Off Page SEO, Link Building, Site Optimization, Yoast SEO, SEO Audit and more! This course touches each and every important aspect of WordPress SEO and Website Optimization including all updates.

YouTube SEO Course

YouTube is the second largest search engine in the world, and SEO for YouTube is growing. Here are top 5 courses that can help you in YouTube SEO.

1. Learning YouTube SEO

Whether you’re new to YouTube or well-established, you need to know how to leverage SEO to make sure people can find your videos easily. In this course, instructor Ash Blodgett offers useful tips on how to rank better in searches. Ash shows you how you can save yourself time and effort by doing tag and keyword research beforehand. She explains the importance of a clickable thumbnail. Ash covers how to get the length of your title, keywords, and description just right. She goes over where you can add keywords for your channel and how you can improve user engagement. Ash introduces Tube Buddy, which can help you find, compare, and rank the keywords your competitors are using. She concludes with some free SEO tools that you can start using right away.

2. YouTube Marketing 2022: YouTube SEO & YouTube Algorithms

YouTube marketing to grow your video views & subscribers with YouTube SEO, recommendations, YouTube ads & YouTube live.

3. YouTube SEO SECRETS Course – 2022 Beginner to Advanced Guide

Unleash a Tidal Wave of YouTube Views & Subscribers THIS MONTH, WITHOUT ANY YouTube SEO Experience. Proven 2022 Guide.

4. YouTube SEO Marketing and Ranking Masterclass for Growth

Secrets from YouTube Headquarters to get more Views, Likes, Comments, and Subscribers.

5. YouTube SEO: How to Rank #1 on YouTube

Proven step-by-step strategy that you can implement right now to rank your videos in the first page of YouTube SEO.

Advanced Courses in SEO

For those who want to take a bigger step, there are also more advanced SEO courses. Here are the best 5 courses for advanced learners.

1. Advanced SEO: Developing an SEO-Friendly Website

Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.

2. Advanced SEO: Search Factors

SEO search factors—the elements that contribute to how and where your site is displayed on the Google results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, walking through the goals and intent of searching, how people search, and how search results pull up the relevant results and rank content. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities.

3. Advanced SEO Strategies 2022 – Level Up Your SEO Knowledge

Learn Advanced SEO strategies from an award-winning SEO agency owner. Advanced On-page & Off-page SEO Strategies.

4. Advanced Content and Social Tactics to Optimize SEO

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

5. Advanced Search Engine Optimization Strategies

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Bonus: Other SEO-related Courses

Marketing Strategy: SEO Content Writing

There’s an art to writing content that boosts your website’s rankings. In this course, SEO expert and marketing consultant Kristina Azarenko teaches you how to use powerful SEO techniques to take your content writing to the next level and see your site’s traffic grow. Kristina covers how to identify your target audience and buyer journey and how to find the keywords for your content with the user intent in mind. This helps you be in front of the right people at the right time, when they are searching for your services on Google. Kristina walks you through producing content blocks, structuring your content with headings, and writing optimized meta tags so that your pages will rank high in the search results. She explains how to optimize images for relevancy and loading speed, use internal linking in your content, and extend the impact of your content optimization. Plus, Kristina shows you how to apply the techniques in this course to build and implement a strong content writing plan.

SEO: Keyword Strategy

Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.

After taking this course, you’ll be ready to create and study your own keyword list. You’ll understand how to identify patterns and screen out the wrong keyword terms. You’ll also be ready to assess a searcher’s intent from keywords searches and apply tools to see trends and develop analytics.

SEO Strategy: Link Building

When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role and serving as a strong ranking signal. In this course, learn how to create the most effective link-building strategy for your brand from SEO and link-building expert Paddy Moogan. Paddy shows you everything you need to know to successfully run your own link-building campaigns, no matter whether you run your own business, work in-house, or work at an agency. Filled with practical examples, this course covers key topics like: The anatomy of a link; what you need to know about PageRank; how to find websites that may link to you; what makes you link worthy; and more.