Digital marketing courses are growing popularity in Singapore. As more businesses shift online in this new normal, it becomes increasingly important for brands to carve an edge in the virtual space by capturing their target customers’ attention. Digital marketing is a growing industry and career path for many professionals, with many clients engaging digital marketing services to help them pivot into this emerging space.
The Singapore government has also been keen advocates for professional upskilling, with the rollout of SkillsFuture courses and subsidies to encourage Singaporean workers to hone their skills in a digital age.
With so many digital marketing programmes and courses available to workers, how do you know which are the best? More importantly, if you attend these courses, how could you effectively show employers and recruiters your qualifications to take on digital marketing jobs?
In this article, we will break down the top 10 digital marketing course training providers in Singapore, share course details, and show you how you can boost your employability and skill sets when taking these courses.
National University of Singapore (NUS)
The National University of Singapore (NUS) is a top choice among local and international students, especially for digital marketing courses in Singapore. NUS is a top-rated university and is constantly ranked as one of the best in the world. Considering the number of esteemed graduates the institution produces every few years, there’s no denying that the world-class school is conducive to learning.
If you’re thinking about jumpstarting a career in marketing and communications, NUS offers certificate courses for interested applicants. The university’s Professional Certificate in Digital Marketing and Content Creation goes on for 16 days across 15 weeks with allotted hours for study and project planning.
It’s a compact course that tackles basic and complex digital marketing modules like social media analytics, terminology, plot design, and search engine optimisation. These digital marketing courses aim to instill the current best marketing practices and trends in the industry. Learners will also conduct a group presentation at the end of the course. The modules are designed to equip learners for specialist roles in leading marketing agencies in Singapore.
– Lim Yi Wei
The many references to real-world – links and examples that I can relate to, gets me thinking more about digital user experience design (UXD) in the products, services or encounters.
– Chan Wai Hong
Great lecturers and guest speaker. Their sharing of experience is very valuable.
– Wee Diling
This course is informative and allows me to measure campaigns with realistic goals/expectations.
Website: https://www.smu.edu.sg/
Address: 81 Victoria Street, Singapore 188065
Contact Information: 6828 0100
Singapore Management University (SMU)
SMU Academy’s Professional Certificate in Digital Marketing provides participants with insightful up-to-date marketing strategies through the industry experts. This course aims to deepen each course participant’s understanding of the fast-growing field. The Professional Certificate in Digital Marketing is designed for current managers and marketing professionals. The modules focus on several niche aspects of digital marketing, such as social media marketing, WordPress site conversion, digital strategies, and persuasive copywriting.
Social media specialists who wish to expand their knowledge of digital marketing can significantly benefit from this comprehensive course. The modules focus more on the current trends and maximising the potential of the Internet economy.
While course applicants of all backgrounds are encouraged to join, learners with no background experience may want to find a course more suitable for their current industry experience. The trainers are also well-versed in the field. They are all currently active marketing professionals with extensive industry experience.
– Alyssa Wee
Ideas bounced off with team members have been useful. I particularly like the content on Day 2 as well as on storytelling during Day 1.
– Serene Chen
They are able to combine theoretical frameworks with practical examples from the industry and I like that it’s very competency-oriented, very organised and focused so it gives me value for my time.
Website: https://www.nus.edu.sg/
Address: 21 Lower Kent, Ridge Road, Singapore 119077
Contact Information: 6516 6666
FirstCom Academy (FCA)
Pick up in-demand skills and unlock new opportunities with FirstCom Academy. You get to gain valuable insights as the courses incorporate real-life SME case studies into the curriculum. There are different programs for you to choose from:
- Social Media Marketing Programme
- Google Marketing Programme
- Effective Leadership Programme
- Digital Content Creator Programme
What’s great about them is that the manner of how they teach that is progressive, easy-to-understand and actionable. No need to worry about jargons because they will always explain it in simpler terms!
Apart from this, they use a mixture of classroom and hands-on exercises framed by real-world scenarios to challenge the students and help them gain confidence in taking on big projects.
No need to worry about being hungry. They provide lunch and two tea breaks each day throughout the course!
– Kamaludin Sasman
For a person with no background experience in Digital Marketing stuff, I must say that the learning materials was clear and concise. Not to forget that the trainer also made it easy to understand. All you got to do is ask questions and they will answer them if you’re unsure about the topics involved. Overall course was great. Recommended.
– Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Sandra was very knowledgeable, accommodative and she paced the time without making a first-timer like me feeling pressured.
– Shairul Nazrin
FirstCom academy is a fun and stress-free institution to learn digital marketing courses. The syllabus is up to date and I am able to understand what the trainer teaches during the courses.
Website: https://www.fca.edu.sg/
Kallang Way Training Center: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
Woodlands Training Center: 6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737
Contact Information: 6653 7552
Marketing Institute of Singapore (MIS)
Suppose you’re looking for a well-rounded digital marketing course in Singapore that is holistic-driven and business-centric. In that case, the Marketing Institute of Singapore (MIS) Business School may be your best bet. The school offers two diploma programmes for digital marketing. The main course runs for a year, while the shorter and more advanced course runs for eight.
Classes are held three times a week, giving ample time for students to focus on other obligations such as work. Since the programmes are part-time, weekly lectures can be conducted online. Other modules are held on campus and at weekends, but availability is subject to the number of enrollees.
Since the school offers a full-fledged diploma programme, its current digital marketing curriculum is suitable for fresh undergraduates or individuals who want to expand their knowledge. Students don’t need work experience to participate in the programme. They must, however, attend at least 75% of the required attendance for each module to qualify for examinations.
Website: https://mis.edu.sg/
Address: 229 Mountbatten Road, 03-01 Mountbatten Square, Singapore 398007
Contact Information: 6327 7580
Kaplan Singapore
Kaplan Singapore is a leading institution for higher learning and professional training. With established academic programmes for students of all backgrounds, the school’s digital marketing course in Singapore is among the best.
The Diploma in Digital Marketing programme is offered part-time and full-time. Each course type has specific academic criteria that applicants must meet to apply. Core modules include public relations, digital storytelling, media studies, and decision science. There are eight modules in total, and they can be completed within eight months.
Although the duration seems long, the number of hours per module is quite flexible. Since both programmes are suitable for working professionals and undergraduates, the flexibility in schedule is a bonus. Both programmes combine face-to-face learning and online sessions throughout the term. This hybrid operation makes adjusting current work schedules much more manageable for professionals.
Kaplan Singapore also encourages self-directed learning, assisted by materials and resources provided by faculty members. The well-rounded curriculum and course modules are definitely worth applying for, whether you are a newbie or a veteran in the industry.
– Stella Lee
The lecturers are responsive by replying to my email and guiding me to help me improve. Lecturers are helpful and clear in their explanation. I am not shy to ask questions even through it is late at night after my job shift end. I know it is tiring but it is worth the trouble, rather than keep my questions unclear in my head.
– Catherine Foong
Good professional lecturers, who will guide you and answer your questions. They are easily accessible.
Website: https://www.kaplan.com.sg/
Address: 8 Wilkie Road, Level 2 Wilkie Edge, Singapore 228095
Contact Information: 8613 8989
PSB Academy
PSB Academy offers two diploma courses: Business Management and Digital Marketing. In these courses, you will learn concepts and techniques that will greatly help you upskill in the field of business. These courses feature dual certificates, where you will earn both an academic diploma from PSB and a Google Analytics certificate upon completion.
Once you graduate from this course, you may pursue career opportunities in Business Development, PR, Business Operations, E-commerce, and, of course, Digital Marketing. The list does not stop there, though. Completing a course from this reputable academy is an advantage to future career opportunities!
– Rick Andew D Lau
Some of the digital marketing skills I gained were Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Also, I got my Google Analytics certification from my digital marketing diploma.
– Su Myat Han
The quality education that seeks to nurture and shape individuals to achieve their personal and professional best is what drew me to enrol with PSB Academy. The academy has provided me with a holistic education and development in a caring learning environment supported by staff and partners.
– Kathy Wong
The curriculum is flexible, and I still have spare time to do other activities to improve myself. Some of the modules I learned include Financial Management, where I learn the principles and practices of financial management to make sound financial decisions, and Business ethics, where we learn how to apply ethical concepts to manage situations ethically.
Website: https://www.psb-academy.edu.sg/
Address: 6 Raffles Blvd, #03-200, Marina Square, Singapore 039594
Contact Information: 6390 9000
MAD School
MAD School stands for Marketing, Advertising and Design. Given its name, they specialize in such skills. The school has been around since 2003 and offers their own unique formula. Their powerful program integrates marketing, advertising and design.
They’ve strategically partnered up with industry professionals and leaders to ensure that their curriculum evolves at the same pace the market does. This keeps them ahead of the game. If you’re looking for digital marketing courses, we think you’ve come to the right place. They offer two diplomas in Digital Marketing. They have a regular diploma and a postgraduate one. Many of their alumni end up going to companies like Google, Apple, DDB, HP, and many more!
– Rick Tan
Learn lots of useful knowledge and hand-on skill. The teachers that teaches me are experience with deep knowledge in the field. The environment and vibe is great, feel young and energized whenever I go there. The staffs there are friendly, motivated and helpful. I will highly recommend who ever want to learn new course or skill there.
– Amanda Tang
I really loved the way they teach and interact with their students. The pacing was just right and I managed to follow through. The lecturer even stayed back to help students that was weaker, would recommend MAD School if you want to equip yourself with digital or media skills 🙂
Website: https://www.madschool.edu.sg/dddm
Address: Riverside Point, #03-22, 30 Merchant Road, 30 Merchant Rd, Singapore 058282
Contact Information: 6337 5449
Smartcademy
If you’re starting to build your digital marketing portfolio, then you might want to look into Smartcademy’s Introduction to Digital Marketing. This course requires no prior marketing background, so this might be the best course for you to start your journey to the industry. Encompassing eight lessons, this course aims to equip participants with the fundamentals of digital marketing. In this course, you will span across various concepts such as KPI, Facebook Algorithm, Social Media Audit, SEO and Google Analytics.
– Willy Tan
The team was quick to adapt and had reliable instructors, specifically Frank, to guide every single individual through the sessions. There were case studies to keep students engaged and ensure it’s a constant learning process. I found my job about four months right after the course. And also the fundamentals learned throughout the course really help one better understand how business problems occur rather than focusing on introspection and intuition.
– Kristerbel Pang
I was very impressed by how the entire course was structured. Despite being a short course, the instructors covered a variety of relevant topics, such as SEO, SMO, Facebook Ads, and Google Analytics.
– Lee LaiQuan
Great place to upskill and expand your knowledge. Took the Intro to digital marketing course and found it very insightful and interesting. Highly recommended even for people with zero marketing knowledge as the instructor is experienced, patient and dedicated!
Website: https://smartcademy.sg/
Contact Information: 8891 4988
General Assembly
The Digital Marketing Course by General Assembly is the company’s leading beginner-friendly course for junior marketers and professionals interested in exploring their careers. This course is taught by a pool of versed and highly-skilled marketing professionals working for well-known brands like Google, Parker, and Revlon.
In this course, students are given real-world and in-depth marketing lessons vital in boosting their skills and forming authentic connections relevant to their careers. Upon completing the course, students are able to generate a personal portfolio, which could be your ace for future employers.
– Bridgette Gray
General Assembly’s team brings strong industry experience as well as technical and educational expertise. The collaborative approach we’ve developed ensures that each class and every student is supported on their way to a successful career in tech.
– Kiki Tolentino
Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move into marketing.
Website: https://generalassemb.ly/
Address: 79 Anson Road, Level 20, Singapore 079906
Contact Information: 3158 9593
Temasek Polytechnic (TP)
Temasek Polytechnic’s Digital Marketing Course focuses on three primary digital marketing concepts: Email Marketing, Search Engine Marketing, and Social Media Marketing. The goal of this course is to help participants grasp the world of digital marketing starting from its fundamentals. This beginner-friendly course is a fun and engaging course open to all. What’s great is that the modules in this programme are easy for newbies to follow!
– Sharizan Nakmin
Provides a broad overview of what digital marketing is which can be helpful for individuals who are new to the field. Content is easy for beginners to follow. Learning on Gnowbe has been rather smooth and efficient.
– Amanda Poh
It was really insightful. This program had just the right amount of words for me to gain knowledge without making me feel like I’m reading an article. The “do” section is great as it helped me reflect and gather my thoughts. Not forgetting the videos, which made learning a lot more engaging and fun! All in all, I thoroughly enjoyed my learning journey throughout this program!
Website: https://www.tp.edu.sg/home.html
Address: 21 Tampines Ave 1, Singapore 529757
Contact Information: 6788 2000
FAQS about Digital Marketing Course Training Providers in Singapore
What are the standard modules tackled in digital marketing courses?
Most digital marketing course training providers in Singapore tackle digital marketing and communication basics. Since the Internet economy is vast and diverse, several niche topics may be covered, depending on the program type you are applying for. A few common modules are:
- Social media marketing
- Digital storytelling and copywriting
- Principles of marketing
- Graphic design
- Search engine optimisation and marketing practices
- Public relations
How much do digital marketing courses cost?
Digital marketing courses vary in tuition depending on the school, programme type, and interest. Most diploma or certificate programmes cost around $3,000 to $6,000 per course. Luckily, many programmes are eligible for financial aid. It’s best to contact your chosen training provider’s admissions office for more information.
I have some prior knowledge and/or experience in marketing. Are the digital marketing courses still relevant for me?
Digital marketing is an ever-evolving landscape. Constantly upgrading your skills and knowledge is an essential part of lifelong learning in order to remain competitive and relevant in the industry. The training providers offer a range of courses from core essentials to advanced and elective modules depending on your objectives. The digital marketing courses have benefitted thousands of individuals ranging from small business owners to marketing executives.
Can a company fund digital marketing courses in Singapore?
Yes, company-sponsored learning is in high demand, especially for business owners who want to upskill their teams. Company-sponsored courses can also cover training and post-training support. The coverage can also depend on the type of programme and duration. Most company-sponsored courses can cover up to 80% of the tuition. It’s on a case-to-case basis, so we highly suggest speaking to a consultant about how much may be covered by your employer.
